In today’s interconnected world of commerce, retailers face a difficult challenge: the cost and complexity of integrating technologies with external partners to remain competitive and deliver the best products and services. Different technology standards used by external partners and retailers make such integrations even more difficult, costing hundreds of thousands of dollars in development time and increasing time to market.

For the Borderfree Retail solution – a global shopping platform owned by Pitney Bowes with over 200 global stores – ensuring order placements are fast, accurate, and reliable is a critical challenge and piece of this software integration puzzle.

This challenge is particularly relevant given that retail eCommerce sales will reach $1.915 trillion in 2016, accounting for 8.7% of total retail spending worldwide. While the pace of growth for overall retail sales is subdued, the digital portion of sales continues to expand rapidly, with a 23.7% growth rate forecast for 2016. Retail ecommerce sales are projected to increase to $4.058 trillion in 2020, making up 14.6% of total retail spending that year (source: eMarketer).

The solution

Today we formally announced our partnership with Pitney Bowes. For two years and counting, Two Tap has been providing automated order placement – via one simple software integration – in the Borderfree platform that helps to significantly reduce time to market and months of costly development time on separate order placement integrations.

Using the Two Tap Gateway – an eCommerce order integration platform that enables over 1,400 retailers to integrate with external partners – retailers from the U.S., Australia, and the U.K. on the Borderfree platform are reaching an expanding base of international consumers. Two Tap Gateway is the easiest way for retailers to integrate with an external partner and automate both domestic and international orders.

In addition, on Black Friday 2015, Two Tap helped the Borderfree Retail platform seamlessly manage its international order capture process during the popular holiday shopping weekend. Retailers on the platform that had the Two Tap solution enabled were able to quickly capture and process all placed orders very quickly, accurately, and reliably.

Oh, one more thing…

We also recently announced Two Tap Crossborder, the first fully automated service that allows consumers outside of the U.S. to order products from American retailers just as easy as buying locally in their own country. Crossborder is available to any U.S. retailer as an add-on to Two Tap Gateway. U.S. retailers can now expand global sales to shoppers anywhere in the world without making any changes to their existing infrastructure. Retailers that sign up for the new Two Tap Crossborder service can start selling their products inside any international app or marketplace.

As Two Tap Gateway evolves, we’re eager to continue getting feedback from our retailer and publisher partners. We’re also excited to continue our momentum in helping retailers and publishers make money and save costs with our simple yet powerful software. Together, we can make the global eCommerce ecosystem continue to evolve and thrive!