Archive for December, 2015

American Eagle Outfitters Joins Two Tap Gateway

Two Tap is proud to welcome American Eagle Outfitters to the Two Tap Gateway.

American Eagle Outfitters is one of the leading teenage fashion retailers selling on-trend clothing and accessories. American Eagle Outfitters is part of the CJ Affiliate program and recently won the New Advertiser of the Year award at the recent CJU event in Santa Barbara.

“We are really excited about working with the TwoTap team to identify ways to not only enhance the check-out experience, but to reduce bounce rates, increase product sales & improve overall program performance & publisher commissions through higher conversion rates” – Alyson Raymond, Affiliate Marketing Manager with CJ Affiliate by Conversant

We had the opportunity to sit down with members of the American Eagle Outfitters team to learn more about their business. Here is what they had to say:

Advertiser Spotlight: American Eagle Outfitters

What can you tell us about American Eagle Outfitters?

We are a specialty retailer offering high quality, on trend clothing & accessories at affordable prices, targeting the 15-25 year old shopper. We work to craft our clothing to fit everyone’s individual style & we pride ourselves in being America’s favorite denim brand. Aerie for American Eagle Outfitters is also part of the AEO family, offering naturally sexy lingerie for the girl next door; bras, undies & more that are all made with love & attention to even the smallest detail.

What kinds of publisher partners is American Eagle Outfitters looking to work with?

Our goal is to expand brand awareness & grow our customer acquisition. We want to tailor to each customer’s need whether it be through cash back, price comparison, donations to a favorite cause, coupons, or content. We would love to partner with publishers of all sizes who are interested in promoting the American Eagle Outfitters brand in exchange for a revenue share. If you are interested in joining the AEO affiliate program, you can sign up via the link below, or you can reach out to americaneagleoutfitters@cj.com with any questions!

Note: More details on joining the American Eagle Outfitters affiliate campaign at the end of this post.

What are some hot selling items right now?

Our product focus for holiday is around sweaters, sweater dresses, cold weather accessories, plaid, outerwear & denim. We offer a gifting section that includes our holiday favorites & gifts by price to enhance the customer shopping experience as our customers are looking for specific items to give & get for the holiday season.

How to Work with American Eagle Outfitters on Two Tap

Grow your business and generate income from promoting products from American Eagle Outfitters today.
Start earning a commission for completed orders sold and sent through the Two Tap Gateway and boost your online business. Choose the model that is best suited for your business.

Model 1: If you are a publisher already part of the CJ Affiliate network, your existing affiliate ID will work within the CJ Affiliate platform. Use this link to sign up to the American Eagle Outfitters campaign on CJ Affiliate.

Contact Two Tap to learn more about integrating our tools for increased conversion and enabling a seamless checkout experience.

Model 2: If you are just starting to promote American Eagle Outfitters products, Two Tap can handle all payment terms. You will get paid directly a commission by Two Tap for completed orders sent through the Two Tap Gateway.

Requirement: In both models, we require that all publishers Create An Account on Two Tap. By creating an account on Two Tap, publishers have the ability to access granular sales data.

Join the program and spread the news by sharing with your fellow publisher community friends.

Product Update: Supporting Site-Wide Coupons

The power of influence in driving shopping behavior and decisions is real. Information is powerful. When you know more you are equipped differently (good or bad) to make a decision. Since launching Two Tap in 2013, we continue to work towards delivering on our mission to “Provide the most intelligent set of API tools enabling eCommerce to happen everywhere”. We believe in enabling access to information when needed most – and in our business it is at the intention point in the purchase funnel.

Delivering on our mission began with one of our core features, the real-time product availability API that delivers an accurate shopping experience to the consumer by displaying only the products and specific product attributes that are in stock. From there we continued to improve our tools by estimating shipping and sales tax within the checkout experience.

We continued product development by adding the ability to display different product galleries for different product colors. That led to adding support for complete product descriptions and displaying retailer return policies. Supporting our mission to deliver on equipping consumers with information they need to make personalized shopping experiences, we added the ability for the consumer to pick a shipping option (cheapest or fastest) directly inside the Two Tap Cart.

At this point all of these features are readily available to thousands of retailers, without requiring any kind of integration. We were missing coupons though.

Coupons are an influence tool that retailers often use to push a consumer from initial interest to a completed purchase. They also have a large influence on increasing loyalty. Coupons also have the power to make the consumer feel happier with their shopping decision knowing they they were able to apply a coupon and take advantage of a great deal.

While coupon support was always baked into Two Tap, we had no way of knowing if a coupon is valid, and if it was, for what value. When someone added a coupon inside the Two Tap Cart we would have to ask the shopper to confirm the order once we knew if the coupon was valid or not. Not the best experience.

Introducing network-wide coupon support

We’re happy to announce that estimating site-wide coupons directly inside the Two Tap Cart is now live. Starting today, if a store has a coupon for “50% off any order of $150 or more” for example, Two Tap will show and accurately display that discount directly inside all shopping carts.

While Two Tap can not estimate product/category specific coupons, we’ve improved our existing infrastructure to return a descriptive label.

If you have currently integrated the Two Tap Cart, the good news is you don’t have to do anything to activate this feature. Coupon estimation has been enabled in the background.

If you are using the API we’ve updated our cart/estimates docs here: http://docs.twotap.com/docs/cart-estimates