Archive for June, 2015

Say Goodbye to Abandoned Shopping Carts for Good

Today’s digital consumer is connected like never before. On any given minute, they are interacting on multiple devices and showing intent by clicking, sharing and posting. For retailers, this presents both an opportunity and challenge, especially considering most shoppers now spend most of their time in discovery apps.

The greatest “currency” for a retailer other than completed transactions is loyalty to their brand.
If false information such as the availability of a product is mis-communicated, or shipping information is incorrect this causes incredible frustration to the consumer. The last thing you want is to have a product become popular and then out of stock after shoppers get excited. Unfortunately, this happens all the time.

eMarketer reports that Retail accounts for 22% of digital ad spend. The largest percentage followed by automotive, financial services and telecom.

Why waste valuable ad spend dollars on delivering false digital experiences for your consumer? If part of the product information is missing or incorrect not only are you wasting dollars, but are left with a pool of customers that will most likely associate negative experiences with your store brand.

If you are a retailer it’s time to realize that shoppers are interacting with your products outside of your e-commerce platform most of the time. Not being able to deliver relevant and trustworthy information about these products, and most importantly real-time availability is a bad experience to shoppers, especially if they became excited before trying to buy.
You can no longer afford to let your customers down.

Here is a classic scenario:

Consumer spots the perfect pair of blue shoes for the big day in an app. Score! Wait, what? the product is unavailable? Bummer!

Challenge
Retailers need to reach their consumer at the right time, on the right device, the right channel AND with real-time product information. Retailers can no longer afford to lose valuable transactions due to unreliable product information and often at times simply the connection of information being broken.

Solution
Suggest to your partners, publishers, affiliates and app developers to start using the Two Tap API that delivers real-time info on the products added to a cart by shoppers. By having real-time information about products app developers can always build the best experience and make sure that the shoppers are always in the know about products.

By using Two Tap’s API publishers and retailers alike can forget synching product catalogs
or 3rd Party Order Management systems.

Source: eMarketer US Digital Ad Spending Share by Industry 2015 March 2015

What the Pinterest “Buy” button means for E-Commerce

Retailers are starting to experiment with adding the ability for consumers to buy products directly in app sessions from an array of partner ecosystems. The announcement from Pinterest is incredibly positive and validating for the entire e-commerce industry. At the same time it also raises questions for the retailer. It’s a great time to explore some of these questions and concerns as they relate to pushing mobile e-commerce forward.

First: The consumer wins. Allowing consumers to buy at the point of discovery is a huge time saver and conversion rates always follow. While in the path of discovery, a product is identified and the consumer wants to, and now is able to, complete the purchase immediately.

Next: The app developer ecosystem wins. A great amount of focus and app development is being spent building unique and inspiring experiences that capture the consumer’s intent. The e-commerce space is evolving and recent news shows that retailers are adapting while allowing select app developers to facilitate purchasing directly on their platforms.

Some of the challenges that app developers are actively addressing are:

  • Correct Purchase Attribution — affiliate platforms limit performance, especially on mobile platforms where the old cookie attribution system is not working properly
  • A consistent API that gives access to all retailers full inventory.Instead of looking to integrate individual retailer APIs, all app developers require a single stop service provider that has reliable stock information and can safely and reliably place an order for ANY product within the retailer’s inventory.
  • Real-time inventory data — essential for shoppers.
  • Analytics layer with granular sales data that can be used to build intelligent consumer facing experiences.

Lastly retailers who source and merchandise products have real concerns about who can have access to sell their inventory remotely. Some aspects of the interaction are essential:

  • Clearly identifying who sells the product by fully displaying the product info, price, availability, retailer logo, return policy and anything else related to buying such a product.
  • Automatically receiving an order in their backend system so they can make deliveries as per usual.
  • Ability to send the same standard confirmation email to a shopper so they clearly know where they’re transacting from.
  • Privacy and security assurances as they relate to the shopper’s data
  • Analytics layer and full control over who gets access to selling their inventory
  • Clear sales reporting with 100% accurate sales attribution

The Two Tap team applauds the emerging forward progress. As detailed in Mary Meeker’s Internet Trends report, e-commerce counts for 9% of Retail Sales. This percentage has doubled over the past ten years and only continues to grow rapidly.

The rise of mobile devices has caused fragmentation of online shopping consumption. It is our job, as an industry, to address the rapid shift in consumer habits while keeping the consumer engaged on the right device and at the right time.

Two Tap is addressing these challenges head on by delivering:

  • Scale – Two Tap has over 800+ supported retailer integrations with over 1000 publisher relationships enabling access to hundreds of millions of products from the largest retailers. Two Tap currently serves millions of products monthly through our distribution network.
  • Universality – Two Tap’s universal shopping cart allows visitors to automatically buy any product from any retailer on any device, app or website by delivering the most advanced product availability API. Two Taps universal shopping cart works on any platform 24/7.
  • Retailer Control – The order payment, fulfillment and confirmation are managed by our retailer partners allowing the control and transparency to remain with the retailer.
  • Reliability – Two Tap delivers real-time product availability information before any order is started.
  • Security – PCI DSS certification ensures the highest level security and is coupled with a retailer’s existing fraud mechanisms.

Exciting times are ahead and The Two Tap team continues to believe in delivering:

  • A universal checkout for the entire Web
  • Extending and simplifying online shopping experiences everywhere
  • Making transactions easy and secure
  • Creating seamless shopping experiences

Are you a retailer looking to extend your reach in 3rd party apps?

Are you a affiliate looking to increase your conversion rates?

Get in touch!

We’re excited to share exciting news ahead, so stay tuned!

Follow us @TwoTapBuy

Happy Shopping

The Two Tap Team