You all said you wanted faster checkouts so Pre-Confirmation on orders is now available. We released this into the wild almost 2 weeks ago and thought it deserved a short write-up.
Just after you configure a product Two Tap gives you a Grand total Estimate for most orders. You can now Pre-Confirm the order without waiting for our API to return the final Grand Total. You can then leave the interface and you’ll get the standard confirmation email from the retailer with the actual Final charged price.
Check it out:
Two Tap estimates $2.88 on sales tax and $7.95 on shipping. By pre-confirming you’d actually end up paying $2.88 less than the estimate because of zero sales tax on candles.
And the gif of the actual order placing – enter payment CVV then double confirm:
So how does it work?
There’s 2 goals we followed:
1. Systematically decreasing the number of carts with a lower estimated price than the final price.
2. Being as close to the actual final price as possible.
We use data averages from orders that currently flow through the API to estimate the shipping and sales tax for each order. That’s why the estimated error is lower on retailers that receive more orders or lower on less common orders like carts with 2 or more products. The estimates also get better as more orders flow through the API.
More than 80% of the carts with one product show an estimate less than $1.5 above the actual final price. As consumers that can now confirm an order in just a few seconds that makes us very happy.
There are a few limitations to Pre-Confirmation:
We recommend waiting for the final shipping price before confirming a purchase of a particularly big or heavy product.
It’s also still quite inaccurate for shopping carts with 2 or more products. We’re still getting data there after recently releasing the Add to cart button.
Pre-Confirm is currently unavailable when users use a retailer account to place an order.
PS. You should all know this by now but it still bears repeating: Two Tap never charges you more than the merchant would. In fact, we don’t charge you at all. We just enable you to re-use your buying data across many merchants.
Happy Two Tap shopping!