Mobile traffic up 28% YOY on Christmas Day
IBM Digital Analytics Benchmark just published the figures for mobile sales on Christmas Day 2013, here’s the excerpt:
- Mobile Traffic and Sales: Mobile traffic was the highest we’ve seen over this holiday season, accounting for 48 percent of all online traffic, up 28.3 percent compared to the same period last year. Mobile sales also remained strong, approaching 29 percent of all online sales, up 40 percent over 2012.
Full data here.
What’s your guess for next year? 🙂