The IMRG just released a new study on mobile ecommerce in the UK. Read the press release here, some key takeaways below.
In Q2 of 2012 the percentage stood at 11.6%, but by Q2 of 2013 it had exactly doubled to 23.2%. Over the same period the percentage of online retail site visits through mobile devices has also shot up sharply, from 21.1% in Q2 2012 to 34% in Q2 2013.
At the beginning of 2010 over 97% of retail site access was through a desktop. Over the subsequent three years, as mobile device access began to grow rapidly, the bounce rate rose from 21.7% in 2010 to 23.7% in 2011, before reaching 27% in 2012. Year to date in 2013, the bounce rate is 26%.
A birds eye view on the data shows just how important it is to recognise rising bounce rates as a problem and focusing as an industry to provide customers with a great shopping experience regardless of the platform they’re on.